San Francisco, CA

James W.
O'Connell

Senior Product Leader · Identity & Security Platforms

I build the platforms that help people securely access the products, services, and experiences they rely on every day. Over more than a decade, I've partnered with engineers, designers, and business leaders to turn complex identity, security, and compliance challenges into scalable platforms that protect customers, enable business growth, and deliver a seamless experience for the engineers who depend on them.

James W. O'Connell
OAuth 2.0 OIDC RBAC / ABAC Zero Trust Token Lifecycle API Security Identity Federation Service-to-Service Identity ML Anomaly Detection Access Lifecycle Management Developer Platforms SDK Integration Privacy & Consent Systems AI Governance
Nike, Inc. — Enterprise Identity & Security Platforms Aug 2023 – Present

Lead Product Manager · San Francisco, CA (Remote)

  • Owned product strategy and roadmap for Nike's enterprise authentication and authorization platforms, securing consumer and enterprise digital experiences across multi-region cloud infrastructure supporting ~$9B in annual transactions.
  • Led modernization of identity platform supporting OAuth 2.0, OIDC, token lifecycle management, and service-to-service identity patterns, unlocking ~$1.5B in revenue across global ecosystems.
  • Drove platform modernization improving scalability, resiliency, and security posture while reducing developer integration friction — achieving 100% company-wide adoption.
  • Built AI-powered developer onboarding and integration tooling for security APIs and SDKs, improving implementation speed by 25% and reducing authentication misconfiguration.
  • Enabled ML-driven anomaly detection and adaptive access controls, reducing account risk and accelerating threat response by 50%.
Nike, Inc. — Identity, Privacy & Security Platforms Feb 2020 – Aug 2023

Senior Product Manager · San Francisco, CA (Remote)

  • Owned product strategy for global identity, permissions, privacy, and security platforms powering secure digital experiences across 50+ international markets.
  • Designed and shipped scalable consent and permissions management systems enabling users to securely manage account identities and data access, boosting revenue by ~$100M.
  • Led migration and modernization of marketing consent API endpoints, improving platform interoperability and governance controls and driving ~$30M in incremental revenue.
  • Managed high-priority identity data and athlete access systems implementing secure access controls and lifecycle governance protecting assets valued at ~$80M.
  • Partnered with Legal, Security, and UX to translate complex regulatory and data residency requirements into extensible platform capabilities aligned with global compliance standards.
CoStar Group — BizBuySell.com Oct 2016 – Dec 2019

Product Manager · San Francisco, CA

  • Owned product roadmap and vision for marketplace platform — delivered capabilities that increased product adoption by 50%.
  • Built API microservices for demand-side product features, enabling cross-site integrations and $100K in incremental annual revenue.
  • Managed A/B tests and ecommerce funnel optimizations, improving conversions by 10% and growing monthly cross-sell revenue by $30K.
Perricone MD Jul 2015 – Aug 2016

Web Producer · San Francisco, CA

  • Defined product roadmap, drove A/B testing and funnel optimizations — increased average order value 20% and ROI by 10%.
  • Led $120K CRM implementation, improving email campaign capabilities and boosting weekly revenue by $10K.
Genentech, Inc. Oct 2011 – Jun 2015

Marketing Web Operations Manager · South San Francisco, CA

  • Owned Salesforce web application products for vendor management; led Agile engineering projects, exceeded onboarding goals and reduced management costs by $122K.
  • Applied Excel, SQL, and SAS to build analytics reports, reducing average event costs by $5K across $5.3M in annual marketing spend.

Massachusetts Institute of Technology (MIT)

Certification in Designing and Building AI & ML Products and Services

2024

Pragmatic Institute

PMC Level I Certification

2021

Product School

Certification in Software Product Management

2016

Thunderbird School of Global Management

MBA in Global Management — Marketing Emphasis

2010

Arizona State University

BA in Humanities — Media Studies

2003