San Francisco, CA
James W.
O'Connell
Senior Product Leader · Identity & Security Platforms
I build the platforms that help people securely access the products, services, and experiences they rely on every day. Over more than a decade, I've partnered with engineers, designers, and business leaders to turn complex identity, security, and compliance challenges into scalable platforms that protect customers, enable business growth, and deliver a seamless experience for the engineers who depend on them.
Domain Expertise
Experience
Lead Product Manager · San Francisco, CA (Remote)
- Owned product strategy and roadmap for Nike's enterprise authentication and authorization platforms, securing consumer and enterprise digital experiences across multi-region cloud infrastructure supporting ~$9B in annual transactions.
- Led modernization of identity platform supporting OAuth 2.0, OIDC, token lifecycle management, and service-to-service identity patterns, unlocking ~$1.5B in revenue across global ecosystems.
- Drove platform modernization improving scalability, resiliency, and security posture while reducing developer integration friction — achieving 100% company-wide adoption.
- Built AI-powered developer onboarding and integration tooling for security APIs and SDKs, improving implementation speed by 25% and reducing authentication misconfiguration.
- Enabled ML-driven anomaly detection and adaptive access controls, reducing account risk and accelerating threat response by 50%.
Senior Product Manager · San Francisco, CA (Remote)
- Owned product strategy for global identity, permissions, privacy, and security platforms powering secure digital experiences across 50+ international markets.
- Designed and shipped scalable consent and permissions management systems enabling users to securely manage account identities and data access, boosting revenue by ~$100M.
- Led migration and modernization of marketing consent API endpoints, improving platform interoperability and governance controls and driving ~$30M in incremental revenue.
- Managed high-priority identity data and athlete access systems implementing secure access controls and lifecycle governance protecting assets valued at ~$80M.
- Partnered with Legal, Security, and UX to translate complex regulatory and data residency requirements into extensible platform capabilities aligned with global compliance standards.
Product Manager · San Francisco, CA
- Owned product roadmap and vision for marketplace platform — delivered capabilities that increased product adoption by 50%.
- Built API microservices for demand-side product features, enabling cross-site integrations and $100K in incremental annual revenue.
- Managed A/B tests and ecommerce funnel optimizations, improving conversions by 10% and growing monthly cross-sell revenue by $30K.
Web Producer · San Francisco, CA
- Defined product roadmap, drove A/B testing and funnel optimizations — increased average order value 20% and ROI by 10%.
- Led $120K CRM implementation, improving email campaign capabilities and boosting weekly revenue by $10K.
Marketing Web Operations Manager · South San Francisco, CA
- Owned Salesforce web application products for vendor management; led Agile engineering projects, exceeded onboarding goals and reduced management costs by $122K.
- Applied Excel, SQL, and SAS to build analytics reports, reducing average event costs by $5K across $5.3M in annual marketing spend.
Education & Certifications
Massachusetts Institute of Technology (MIT)
Certification in Designing and Building AI & ML Products and Services
2024
Pragmatic Institute
PMC Level I Certification
2021
Product School
Certification in Software Product Management
2016
Thunderbird School of Global Management
MBA in Global Management — Marketing Emphasis
2010
Arizona State University
BA in Humanities — Media Studies
2003